Is Elevator Pitch Workshop for Professional Services Firms worth it if you’re shopping in Business & Money?
Quick answer
| Best for | B2B service providers who need to stop rambling at mixers and start converting cold intros into booked calls. |
| Skip if | You are a pure e-commerce brand, already have a polished, tested pitch, or cannot attend the specific live Zoom session. |
| Price | $195 |
| Format | 90-minute live group workshop on Zoom |
| One-line take | A high-signal, time-boxed session that forces you to build a “What/Why/Why Now” pitch with real-time feedback from B2B operators. |
What you’re actually buying
Most “sales training” products are 40-hour video libraries that you never finish. This is the opposite. You are buying a 90-minute, high-intensity working session where you leave with a finished, actionable pitch. The core value here is specificity: it isn’t a generic “how to talk to people” seminar. It is a structured build-out for B2B professional services, focused on the three pillars that actually drive B2B buying decisions: your What You Do statement, your Why You statement, and your Why Now statement. (Elevator Pitch Workshop for)
At $195, the price is steep for a single hour and a half, but you are paying for the context of the room. You are joining a group of other B2B professionals—consultants, agencies, SaaS founders—who are facing the exact same friction. The workshop is designed to make your pitch compelling enough that if it were an online ad, people would click, and if it were a cold email, they would reply. That is a high bar, and the structure of the session is built to help you clear it. (Elevator Pitch Workshop for)
The format is a live Zoom call, which means you get immediate feedback rather than a pre-recorded lecture. You will be working alongside Katie Lantukh, a copywriter who specializes in translating complex subject matter into trust-building messaging, and John Way, a B2B SaaS founder who understands the modern, self-driven sales process. This combination is rare: you get the copywriting rigor to make the words land, and the B2B operational experience to ensure the pitch actually drives the next step. It is less about “motivation” and more about engineering a message that works in the wild. (Elevator Pitch Workshop for)
Why it’s on our radar
This workshop is interesting because it solves a very specific, high-friction problem: the “elevator pitch” that dies in real-world networking. Many service providers have a bio that works on LinkedIn but fails at a conference table. This session focuses on the “action-oriented” aspect of the pitch, ensuring you aren’t just describing your business, but prompting a response.
The “Before and After” examples featured in the Elevator Pitch Workshop details suggest a transformative shift in clarity. The fact that it is a group workshop rather than a 1-on-1 coaching call makes it accessible for operators who want structure without the $2,000 price tag of private consulting. It is a “do it now” tool for people who are currently stuck in the “I don’t know what to say” loop.
What actually matters
Before you book the slot, you need to check the logistics. This is a live event, not a self-paced course. The listing specifies a date of Tuesday, June 10, from 10-11:30 am CT (11 am-12:30 pm ET, 8-10:30 am PT). If you cannot make that specific window, the $195 is not a refundable “course access” fee; it is a ticket to a room. Check your calendar against the current workshop schedule immediately.
Second, assess your current pitch maturity. If you already have a pitch that consistently generates inbound leads, you might not need the foundational structure this workshop provides. This is for people who are “not sure” if their pitch works. The workshop is designed to take you from vague to precise. If you are in the “I have a website but no leads” phase, this is the right level of intervention. (Elevator Pitch Workshop for)
Finally, look at the instructors’ backgrounds. Katie Lantukh brings the “trust” element through copywriting, while John Way brings the “pipeline” element through B2B SaaS experience. For a professional services firm, you need both: the words that make sense and the process that makes money. Ensure you are comfortable with a group setting where you will be sharing your work with peers. (Elevator Pitch Workshop for)
Mid-check
If the June 10th date works for you and you are ready to stop guessing at your messaging, the next step is securing your spot. (Elevator Pitch Workshop for)
FAQ
Is this a self-paced video course? No, this is a 90-minute live group workshop held on Zoom. You will be working in real-time with the instructors and other participants. (Elevator Pitch Workshop for)
Who is this workshop specifically for? It is tailored for B2B professional services firms, including consultants, agencies, and SaaS founders. It is not designed for B2C e-commerce or retail brands. (Elevator Pitch Workshop for)
What is the “What/Why/Why Now” framework? This is the core structure you will learn to build. “What You Do” defines your service, “Why You” differentiates your expertise, and “Why Now” creates urgency for the prospect to engage with you today. (Elevator Pitch Workshop for)
Can I get a refund if I miss the date? Since this is a live, time-specific event, you must check the specific refund policy on the Elevator Pitch Workshop page before purchasing. Generally, live workshops have strict cancellation windows.
Bottom line
If your networking efforts are hitting a wall because your pitch is too long, too vague, or too passive, this is a high-leverage investment. You are not buying a template; you are buying a 90-minute sprint to build a pitch that actually converts. The combination of copywriting expertise and B2B sales experience makes this a sharp tool for service providers who need to move from “polite chats” to “booked calls.” (Elevator Pitch Workshop for)
If the date aligns with your schedule, this is a focused, no-nonsense way to upgrade your professional presence. (Elevator Pitch Workshop for)