Niche Drill Subniche Research Guide by …: is this $25 stack worth it for spreadsheet?
If you have spent the last three hours staring at a blank spreadsheet, trying to figure out which subniche actually has search volume without being buried under ten thousand existing designs, you know the specific frustration of Merch by Amazon research. The broad categories are too saturated, but the micro-niches feel like guessing games. Niche Drill Subniche Research Guide attempts to solve this by removing the guesswork from the equation, handing you a pre-researched list of 1,000 subniche keywords that have already been filtered for viability. It is not a magic bullet for sales, but it is a significant shortcut for the most tedious part of the design process: finding the gap.
Quick answer
| Best for | Merch by Amazon sellers who need a structured list of vetted subniches to jumpstart design ideation. |
| Skip if | You are looking for a complete business-in-a-box, automated upload tools, or you prefer to do all your keyword research from scratch. |
| Price | $25 |
| Format | Editable Excel spreadsheet + graphics bundle (115 MB) |
| One-line take | A time-saving research shortcut that packages 30 hours of niche mining into a single, editable file. |
What you’re actually buying
At $25, the value proposition here is strictly about time. Michael Essany of Merch Momentum claims this resource was built using over 30 hours of research with advanced data tools, and the deliverable reflects that depth. You are not just getting a PDF list; you are getting an organized, editable Excel spreadsheet containing 1,000 subniche keywords. This format is crucial because it allows you to filter, sort, and augment the data with your own future leads, keeping your research organized on a niche-by-niche basis rather than scattered across browser tabs. (Niche Drill Subniche Research)
The second major component is an exclusive graphics bundle created by Adam Guballa of Tshirtfella. These graphics touch on several of the subniches uncovered in the research, meaning you aren’t just getting the idea of a niche, but also visual starting points that align with those specific themes. For a seller who is stuck in the “what do I draw?” phase, this combination of data (the keywords) and creative assets (the graphics) creates a faster pipeline from research to design file. It is a focused stack for the ideation phase, not a long-term operations manual. (Niche Drill Subniche Research)
Why it’s on our radar
This guide stands out because it targets the specific bottleneck of subniche discovery in print-on-demand. Many resources offer broad “top 100 niches” lists, which are often too generic to be actionable for a new design. By drilling down to 1,000 specific subniche keywords, Niche Drill offers a level of granularity that saves you from the initial paralysis of choosing a direction. The inclusion of an editable spreadsheet rather than a static document is also a smart choice for power users who want to maintain their own research database over time.
The collaboration with Adam Guballa adds a layer of practical utility that pure data spreadsheets lack. Having graphics that directly reference the researched subniches bridges the gap between “I found a keyword” and “I have a design concept.” It is a niche-specific tool for a niche-specific problem, which is often where the best value in digital products lies. (Niche Drill Subniche Research)
What actually matters
Before you buy, consider how you currently handle research. If you are already using a robust keyword tool and have a steady stream of ideas, this might be redundant. However, if you are starting fresh or hitting a creative wall, the 1,000 pre-vetted keywords in the Niche Drill spreadsheet can save you days of manual digging.
Check the format of the graphics bundle. Since these are provided by a third-party artist, ensure the style aligns with your brand or that you are comfortable adapting them. The file size is 115 MB, so download it on a stable connection. Finally, remember that this is a research and inspiration tool; it does not guarantee that any of the 1,000 keywords will result in a bestseller. It simply narrows the field. (Niche Drill Subniche Research)
Mid-check
If you are ready to stop guessing and start testing specific subniches, the full package is available now. (Niche Drill Subniche Research)
FAQ
Is this guide only for Merch by Amazon? The research is specifically tailored for Merch by Amazon sellers, focusing on the platform’s specific search and listing dynamics. While the keywords might be useful elsewhere, the context is built around MBA. (Niche Drill Subniche Research)
Do I get the rights to the graphics? The graphics are provided as a bundle to jumpstart your design creation. You should review the specific license terms included in the download to ensure they fit your commercial use case for the designs you create using them. (Niche Drill Subniche Research)
Can I edit the Excel file? Yes. The keywords are provided in an editable Excel spreadsheet, which is designed for you to view, revise, or add your own future leads to keep your research organized. (Niche Drill Subniche Research)
Bottom line
If you are a Merch by Amazon seller who is tired of spending hours on keyword research and struggling to find subniches that are specific enough to be profitable but broad enough to have demand, Niche Drill Subniche Research Guide is a solid $25 investment. It packages 30 hours of research and a graphics bundle into a single, actionable file. It won’t design your shirts for you, but it will get you to the design stage significantly faster.