Is Write This, Not That: The 45 Anti-Persuasion Mistakes You’re Making (And How To Fix Them) worth it if you’re shopping in Writing & Publishing?
If you’re drowning in vague writing advice and need a sharp, actionable checklist for persuasive writing, Write This, Not That: The 45 Anti-Persuasion Mistakes You’re Making (And How To Fix Them) is a $49 pack that ships a structured approach. It’s not a vague self-help guide — it’s the 45 Golden Rule Do’s and Don’ts of Written Persuasion from Joshua Lisec, the world’s leading ghostwriter. The question is whether this delivers real, usable structure for writers, marketers, and solopreneurs who need to up their communication game fast.
Quick answer
| Best for | Writers, marketers, and solopreneurs who need a clear, actionable guide for persuasive writing. |
| Skip if | You need free tools only, a fully custom build, or something that doesn’t match the deliverables on the live page. |
| Price | $49 |
| Format | Digital — video, audio, and transcript included |
| One-line take | A $49 guide with 45 actionable persuasion rules and a reference guide for applying them to every type of content. |
What you’re actually buying
At $49, Write This, Not That ships a full reference guide and video/audio/transcript access to the 45 Golden Rule Do’s and Don’ts of Written Persuasion. This isn’t just a list of rules — it’s a structured framework from a ghostwriter who has written for household names and bestselling authors. The package includes a “Write This, Not That” Easy Reference Guide that you can use for every type of content — from articles and bios to cold emails, sales pages, and tweets.
The deliverables are tailored for people who want to apply persuasion rules consistently across different formats. You get a video, audio, and transcript so you can reference the rules in whatever way suits your workflow. Whether you’re writing for clients, publishing your own content, or working on a book, this guide helps you avoid the 45 most common anti-persuasion mistakes.
Joshua Lisec, the author, is the world’s only award-winning, celebrity-recommended, #1 international bestselling Certified Professional Ghostwriter. He’s ghostwritten over 80 full-length books and thousands of articles, speeches, and white papers for high-profile clients. His work has led to bestsellers ranked among the top persuasion books of all time, including one ranked #4 behind Robert Cialdini’s Pre-Suasion.
The package also includes video, audio, and transcript formats, making it easy to access the content in the way that best fits your schedule. The “Write This, Not That” Easy Reference Guide is a printable, downloadable resource that you can use as a quick checklist for every type of writing you do. With 45 clearly defined rules, this guide is designed to be used repeatedly, helping you avoid common mistakes in 14 different content formats, including articles, bios, cold emails, sales pages, and tweets.
Why it’s on our radar
Write This, Not That is on our radar because it’s a $49 deliverable that ships a structured, actionable framework — not just another vague guide. It’s tailored for writers, marketers, and solopreneurs who want to improve their persuasive writing across a wide range of formats, from cold emails and sales pages to tweets and video scripts. What stands out is the “Write This, Not That” Easy Reference Guide, which makes it easy to apply the 45 rules to every type of content. This isn’t just a list of tips — it’s a complete system from a ghostwriter who has worked with bestselling authors and top-tier clients.
What actually matters
- Structured framework — Not just a list of rules, but a clear system for applying them across different types of content.
- Reference guide — The “Write This, Not That” guide is a practical tool you can use every time you write.
- Multiple formats — Video, audio, and transcript included so you can reference the rules in whatever way suits your workflow.
- Author credibility — Joshua Lisec is the world’s leading ghostwriter, with work that has led to bestsellers ranked among the top persuasion books of all time.
Mid-check
FAQ
What formats are included in Write This, Not That? The package includes video, audio, and transcript access to the 45 Golden Rule Do’s and Don’ts of Written Persuasion.
Is this guide suitable for beginners? Yes — the 45 rules are structured in a way that makes them easy to apply, even for those who are new to persuasive writing.
Can I use the reference guide for every type of content? Absolutely — the guide covers everything from articles and bios to cold emails, sales pages, and tweets.
Bottom line
If you’re looking for a structured, actionable guide to improve your persuasive writing — and you’re ready to apply the 45 rules across every type of content — Write This, Not That: The 45 Anti-Persuasion Mistakes You’re Making (And How To Fix Them) is a $49 option that delivers exactly what it promises. It’s not a vague self-help guide — it’s a complete system from one of the world’s leading ghostwriters.